Welcome to the RockNRole Personal Branding Framework
The Framework that helps professionals define the core pillars of their personal brands, empowering them to grow their influence through social media, community engagement and purposeful connections.

The Process
RockNRole Framework™
STEP 1
9P Discovery.
We will guide you to develop a clear, authentic, and credible personal brand aligned with who you really are.
STEP 2
Content Trilogy.
We will help you co-create your content pillars and develop your storytelling strategy.
STEP 3
30 | 60 | 90 Driver.
Time to develop your first 30, 60, 90 day plan and drive the momentum.
Our RockNRole Programme is a 3-step pathway that takes professionals from being invisible, inconsistent and unclear to building an influential, confident personal brand that attracts the right opportunities.
Courses
Introduction to the 9Ps
Introduction to the 9Ps is a free walkthrough that gives you a practical first step into the RockNRole Personal Branding Framework.In this course, you’ll work through the 9P Discovery process, exploring:
- Your Rock (purpose, principles, personality),
- Your Role (problem, professional, personal), and
- Your Energy (people, presence, performance).
It’s a condensed version of Part 1 of the full RNR Programme, designed to help you reconnect with your true self, sharpen your vision, and start building the confidence to show up authentically in the world.
RockNRole Personal Branding Framework
The RockNRole Personal Branding Framework is a complete programme for professionals who want to define, build, and grow their personal brand with confidence.
Your journey begins with Part 1: 9P Discovery, which goes far deeper than the free “Introduction to the 9Ps.” Here you’ll work through a structured series of reflective questions, guided prompts, and practical examples to uncover:
- Your Rock (purpose, principles, personality),
- Your Role (problem, professional, personal), and
- Your Energy (people, presence, performance).
This foundation gives you clarity, alignment and a personal brand you can build on immediately.
Coming soon, you’ll also unlock Part 2: Content Trilogy and Part 3: 30 | 60 | 90 Driver — automatically included in your purchase at no extra cost. Buying now at the special launch price of €250 secures lifetime access to the full framework as it evolves.
This isn’t just a course. It’s a professional brand system; a 3-phase journey that takes you from invisible, inconsistent or unclear to confidently visible, credible, and in demand.

We help aspiring individuals attract better opportunities by helping them build their personal brand.
Being invisible is not going to work for everyone. Personal branding isn’t just a buzzword. It’s the currency of opportunity. The more people see you doing what you do best, the more credibility you earn. This credibility can be spent in two ways: Ego or Growth.
We’ve chosen growth, and we’re inviting you to do the same.
Why? Because your personal brand directly influences your professional success. It shapes your reputation, attracts partnerships, and builds trust. In today’s world, personal brands often command more attention than corporate brands.A strong personal brand attracts opportunities, partnerships, and talent. It’s your chance to stand out in a crowded market and leave a lasting impression. But to do this effectively, you need to be intentional about how you show up in the world.
Modern day realities
Reality 1 - People get better engagement than brands
Competing in the sea of sameness of marketing has become very tough. With the wave of AI manufactured messaging, standing out in an authentic way has become very murky. The reality is that both from a talent attraction standpoint and a client attraction standpoint people want to work and collaborate with the best people.
Reality 2 - Putting your best people forward
Personal posts get shared on average 24X more than branded posts. To really stand out, organisations need to encourage their leaders and their key people to put themselves out there to build momentum.
Reality 3 - Inauthentic. Overwhelmed. Lost.
Executives often feel overwhelmed or uncomfortable with personal branding because they see it as inauthentic, “cringey” or too “salesy.” Most of them know it is essential but have no idea how or where to start.
Meet Pete

Peter-Jan Grech
Helps leaders navigate impactful change strategies and brand growth.
Peter-Jan Grech, founder and CEO of BRND WGN, is a renowned figure in the realm of brand transformations, boasting over two decades of expertise. His leadership at BRND WGN, a top-tier brand advisory agency with a presence in Malta, Ukraine, Cyprus and the UK, has been instrumental in navigating businesses and leaders through impactful change strategies and brand expansion in multiple sectors.
As a skilled public speaker, Peter-Jan hosts the insightful Unbrandme podcast, delving into the professional paths of entrepreneurs and brand creators. His commitment extends beyond business; he contributes his strategic acumen to various advisory boards, fostering change management. A husband and father of three, Pete is an enthusiastic challenge pursuer, he participates in endurance sports, sometimes for fun but most times to champion sustainable living and environmental conservation.
— Entrepreneur & CEO of Global Brand Agency
— 25+ years building brands
— Delivered keynotes to 10K+ audiences


